Afternoon.

The concept of 'new beginnings' is often associated with the morning. Remember the saying: “The morning has gold in its mouth.” However, a lesser highlighted but equally meaningful time for new beginnings is the early evening, especially late afternoon. This time offers unique opportunities that are worth considering as the true start of a day.

The late afternoon, the moment when the sun begins to set and the day slowly turns into evening, symbolizes a period of transition. For many, this is the moment when they end their working day and are given the freedom to reinvent themselves in the hours that follow. It is a time when activities such as exercising, meditation or attending social events take place, all of which can serve as a powerful reset to the daily routine.

This time also offers a psychological advantage. After a day full of challenges and activities, the late afternoon offers a moment to reflect, plan and dream. It is a time when one can relax and let the stress of the day slip away, freeing up mental space for new ideas and inspiration. Unlike the morning, where the pressure and haste of getting started often dominate, the late afternoon offers a more relaxed and thoughtful setting for innovation.

Moreover, the beginning of the evening is often the time when people feel most connected to others. Whether it's dinner with family, drinks with friends, or a phone call with a loved one, these interactions can energize and encourage a sense of new beginnings. The social aspect of the late afternoon cannot be underestimated as a powerful catalyst for personal growth and renewed energy.

In short, while the morning is traditionally seen as the starting point of a day, the late afternoon deserves recognition as an alternative new beginning. It is a time of reflection, relaxation and social interaction that can lay the foundation for an evening of renewal and recovery. By embracing this time as a starting point, we can change our perception of time and beginnings, and optimize the way we organize our days.